The Visible Teaching Project was started to respond to and address the undervaluation and undercompensation of early childhood educators. As early childhood educators, we take pride in the quality of our work with children, work which has the power to create a more successful, more equitable, and more beautiful society. We recognize that our work, much like that of young children, is largely invisible to the public. We suspect that this invisibility is a serious impediment to the growth of our field. We wonder what role we can take and what tools we have in increasing public knowledge and understanding of our craft and profession. Our end goal is to achieve the necessary funding and public awareness to make early childhood education a viable lifelong profession.

2 thoughts on “About

    lakepassage said:
    December 16, 2013 at 9:43 pm

    Among the features you might consider in your online mission is an element asking for stories of favorite teachers and what lifelong value they engendered. I suspect there are already things like this – but, it’s a big Internet.

    Don Ellis said:
    December 17, 2013 at 12:24 am

    Search “Public Relations” on Wikipedia

    Audience targeting[edit]
    A fundamental technique used in public relations is to identify the target audience, and to tailor messages to be relevant to each audience.[11] Sometimes the interests of differing audiences and stakeholders common to a public relations effort necessitate the creation of several distinct but complementary messages.
    On the other hand, stakeholder theory identifies people who have a stake in a given institution or issue.[12] All audiences are stakeholders (or presumptive stakeholders), but not all stakeholders are audiences. For example, if a charity commissions a public relations agency to create an advertising campaign to raise money to find a cure for a disease, the charity and the people with the disease are stakeholders, but the audience is anyone who is likely to donate money.
    Messaging is the process of creating a consistent story around a product, person, company or service. Messaging aims to avoid having readers receive contradictory or confusing information that will instill doubt in their purchasing choice or other decisions that have an impact on the company. Brands aim to have the same problem statement, industry viewpoint or brand perception shared across sources and media.

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